A live TV and on-demand streaming platform — channels, VOD, schedules and monetization. (Placeholder blurb — refine with real details.)
MiamiTV is a regional broadcaster serving South Florida with live news, entertainment, and cultural programming. As cord-cutting accelerated, the station faced a hard deadline: launch a credible streaming product or cede its digital audience entirely to larger national platforms.
The engagement covered everything from architecture design to production deployment — a single, cohesive streaming ecosystem replacing a patchwork of third-party embeds and outdated workflows. The platform launched on schedule and immediately became the station's primary digital touchpoint.
MiamiTV's existing digital presence was stitched together from off-the-shelf embeds that broke under load, offered no mobile experience, and gave the station zero control over the viewer relationship. Key pain points included:
Every failure was public, happening live, in front of the audience the station most needed to retain.
The architecture centered on AWS MediaLive for live channel encoding, feeding adaptive HLS streams through CloudFront's edge network to minimize last-mile latency across South Florida and the diaspora audience abroad. Redis handled session state and viewer concurrency tracking in real time.
A custom CMS gave producers control over scheduling, metadata, and VOD publishing without touching code. The React web player and React Native mobile apps shared a unified playback engine, ensuring consistent behavior across every surface. Redundant ingest endpoints meant a single encoder failure would never take the stream offline.
As lead engineer and architect, I owned the full delivery — from initial infrastructure design through App Store submission. Responsibilities spanned:
I worked directly with MiamiTV's broadcast engineers to map existing SDI workflows into the new cloud ingest chain with no disruption to on-air operations.
Within 60 days of launch, MiamiTV's streaming platform was delivering over 8,000 concurrent viewers during peak news coverage — a load the previous setup would have collapsed under entirely. Mobile now accounts for 61% of total viewing time, a surface that simply didn't exist before the engagement.
The VOD archive accumulated 400+ hours of indexed content in its first quarter, creating a long-tail discovery channel the station had never had. Stream uptime held at 99.96% across the first six months, including two major breaking-news events that drove sudden 4× traffic spikes. MiamiTV now owns its viewer data, its delivery infrastructure, and its audience relationship outright.
Tell our assistant what you have in mind — it'll sketch the first version of your game plan on the spot, and we'll pick it up from there. No forms, no waiting.